Red "Light" Alert... Amy Adams
The 901 Download: “We’re seeing a lighter red – almost like a strawberry-red tone with some luscious highlights. Reds are in full force right now; from intensely deep reds to these natural lighter tones, they’re perfect all year long and we’re going to keep seeing them pop up on – what else? – the red carpet.”
The product that nails it:
K-PAK Color Therapy keeps the vibrancy and shine of rich reds like Amy’s intact long after the salon service.
Modern Moment Blonde... Margot Robbie
The 901 Download: “With a root look, this is going to be such a big trend for 2019. I think it looks very natural, but still has that edge with the darker root-to-light ends; this is everything right now. Bonus points, too, because those roots make it not only chic, but effortless and low-maintenance.”
The product that nails it:
Color Balance Purple Shampoo and Conditioner keeps the brass at bay, leaving blonde hair like Margot’s super cool between appointments.
Rumors About Dark Brunette... Rumer Willis
The 901 Download: “Rumer Willis made a really huge debut with her brunette hair, co-colored by Amber Maynard and myself. And I think it’s going to have major impact for the year; by going as dark as a level 3 and with so much shine, this becomes a classic brunette look – it not only stays true to Rumer’s natural color, but shows off health and gleam. We used Joico 3N LumiShine Demi-Permanent color and it’s my favorite look on her so far.”
The product that nails it:
K-PAK Color Therapy locks in the depth and health of brunette hair, allowing the rich color to shine in the spotlight.
Caramelized Brunette... Mandy Moore
The 901 Download: “Mandy’s brunette is so natural and effortless looking and that’s going to be a mega trend with brunettes. She has a beautiful, dark base going into natural, caramel-beige ends; which lends a sun-kissed look. This is a huge fav among those with darker hair, because it allows some dimension at the same time. Truly, Mandy is living her best hair life.”
The product that nails it:
Brand-new Defy Damage At-Home Care — a breakthrough collection of bond-protecting and bond-strengthening products including a Shampoo, Conditioner, Masque and Shield that deliver 80% less breakage, along with visibly brighter, softer, stronger hair right before your very eyes – is the perfect solution for protecting Mandy’s gorgeous dimensional color.