LumiShine Product Knowledge Series

With Joico International Guest Artist Ricardo Santiago

Ricardo Santiago headshot

Welcome to the ultimate LumiShine classroom: Your front-row seat will make you a true expert on the features, benefits, and how-to’sof the entire LumiShine product line from A to Z. In this “illuminating” chapter-by-chapter series, Joico International Guest Artist and celebrated educator, Ricardo Santiago, will take you by the hand through each facet of the line, showing you how to make the magic happen with your clients. Get ready to learn

What sets LumiShine apart from all other color lines

How to use every single product; from mixing and timing, to gray coverage, tones, and shade behaviors

The art to creating LumiShine custom formulas

Shade tonal families and behaviors

The marvel of LumiShine’s 100% gray coverage

All the tools you need for consistent, dependable, successful color results

Chapter 1
LumiShine Key Features and Benefits

Key Curriculum Overview: In this chapter, you will learn the key features and benefits of LumiShine Hair color, mixing and timing, hair color categories and offerings and key tools to success.

For more tutorials, formulas, and what’s new...

Chapter 2
LumiShine Permanent Crème Color

Key Curriculum Overview: In this chapter, you will learn the shade families of the Permanent Crème Color category, how to use and custom formulas.

For more tutorials, formulas, and what’s new...

Chapter 3
LumiShine Demi-Permanent Liquid Color

Key Curriculum Overview: In this chapter, you will learn the shade families of the Demi-Permanent Liquid Color category, how to use, differences between liquid and crème and custom formulas.

For more tutorials, formulas, and what’s new...

Chapter 4
LumiShine Demi-Permanent DD Crème Color

Key Curriculum Overview: In this chapter, you will learn the shade families of the Demi-Permanent Creme Color category, how to use, differences between liquid and crème and custom formulas.

For more tutorials, formulas, and what’s new...

Chapter 5
LumiShine Gray Coverage

Key Curriculum Overview: In this chapter, you will learn the ins and outs to gray coverage, how to cover and blend gray with Demi-Permanent color and formulating.

For more tutorials, formulas, and what’s new...