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“We’ve been redefining healthy hair since forever, and in 2025, we’re celebrating 50 incredible years in the biggest, most joiful way possible—by celebrating YOU! 🎉💖

We’re crafting the future of healthy hair with our JOI(CODE) for the next 50 years because, from where we stand, your hair is just getting started. 🌟

✨ Join the celebration by sharing 💬 your all-time favorite Joico products below.

Let’s make this anniversary unforgettable! #Joico #Joico50Anniversary #HealthyHairON! “

“Joico has been re-writing the code to healthy hair since forever! ✨

As a hair artist, what’s your JOI(CODE) – aka mantra – to giving your clients the best hair ever? #Joico #Joico50Anniversary”

“You asked, we delivered! Joico Blonde Life SilverLight Lightening Powder is NOW in a ✨2LB✨ size—because your blonde transformations deserve nothing less. Take the dare. Transform your blonde. Dare to go BIG! #Joico 🩶🥳

Transform your blonde into a cooler, brighter, silvery masterpiece and dare to defy brass and experience up to 9+ levels of lift with our charcoal-infused lightening powder that’s as bold as it is brilliant. #JoicoBlondeLife #JoicoSilverLight

Here’s Why You’ll Love It:
♡ Helps prime hair while processing to prepare for cool/silver blondes
♡ Charcoal-infused formula helps counteract brassiness while processing hair
♡ Delivers up to 9+ levels of fast-acting lift
♡ Does not transfer when rinsing
♡ Strengthens and protects hair, making it 2x more resistant to breakage*

Ideal When:
♡ You want a lightener that lifts and primes hair for cool blonde results
♡ Pairing with cool/neutral Blonde
Life Demi Gloss shades
♡ Your client wants cool, gray, ash, or silver toned blonde hair
♡ You want ash blonde hair that looks healthy
♡ You want a high-lift lightener that helps reduce breakage and leaves hair feeling stronger with each application*

*Against combing breakage on damaged hair, when used with Blonde Life Brightening Masque vs. a non-conditioning bleach!!”

“Calling all USA 🇺🇸 Hairstylists: Start Your Engines… in honor of our #Joico50Anniversary the next GRAND PRIZE is racing ‘round the bend!

Enter for a chance to WIN a NEW 2025 Volvo XC40 (or $25,000)*

Imagine yourself behind the wheel driving to the salon in a sleek, hybrid, performance SUV!*

That’s the thrill our Grand Prize winner of the NEW CAR GIVEAWAY will have in our latest Decode the Joi Sweepstakes, running now through August 2025 (Winner may elect to receive $25,000 instead of a new car.*)

Is your adrenaline charged? Hair pros enter ✨today✨ for a chance to make your dreams come true!

💬 Comment CAR below, and we’ll send you the official entry form OR enter here: https://www.joico.com/pro-giveaways/​ (tap the link in bio!) 💛 #Joico​

NO PURCHASE NECESSARY. Void where prohibited + outside US. Must be legal US resident 18+ (19+ AL/NE, 21+ MS) + licensed haircare professional at entry. Visit https://joico.com/rules for Official Rules, prizing, and restrictions.

*Volvo is neither affiliated with, nor a sponsor or endorser of this promotion. If winner elects to receive the $25,000.00 instead of the car, it will be payable via direct deposit or wire transfer from Sponsor to winner. Terms and conditions apply. Read Official Rules for complete terms and conditions at joico.com/rules (https://www.joico.com/contest-rules/)”

“50 years redefining healthy hair, 50% OFF @Joico Scalp Vitality Refreshing Shampoo!🌱 This rich lather gently – yet throroughly – cleanses hair and scalp with a cool, refreshing sensation. #JoicoScalpVitality #HealthyHair

The secret to scalp health?

A balanced microbiome—the natural barrier that serves as your scalp’s first line of defense, protecting it from environmental aggressors like pollutants and irritants.

✨Here’s Why You’ll Love It
♡ Leaves scalp feeling clean, refreshed and calm
♡ Hair feels thick and full
♡ Clinically and dermatologist tested
♡ Gentle Cleansing
♡ Color-Safe
♡ Free of sls/sles sulfates*

*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate”

“Have you experienced our NEW Blonde Life Demi Gloss Level 12s yet? Here’s why it’s a BIG deal:

The first-ever Level 12 Demi Gloss toners—an industry innovation that’s never been done before! ✨

Powered by breakthrough technology, these toners are designed to keep your blonde clients brighter than ever—without the need to dilute your gloss formula or worry about unexpected results.

Available in three stunning sheer shades:

12 Natural Nude (N): Delivers a light, natural-looking blonde tone.

12 Titanium Starlight (T): Blonde Life’s coolest silver, steel, and smoky blonde finish.

12 Violet Lavender Haze (V): Neutralizes the lightest yellow tones for the palest platinum blonde result.

Joico Global Technical Director Jeannetta Walker-Rodgers (@watchmyhairbounce) #Joico Formula:

BlondeLife Demi Gloss Toners 12 Violet (V) + BlondeLife 5 Volume Coconut Oil Developer #joicoblondelife

Ready to become a #JoicoBlondeWhisperer too? Swing by your favorite Joico distributor and give your color line-up the glow-up it deserves!

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife

#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #blondebalayage #balayage #hairtutorial #hairreels #hairtrends”

“Did you hear the BIG news? 🤩 Joico Global Technical Director Jeannetta Walker-Rodgers (@watchmyhairbounce) joins Joico Brand Storyteller and Blonding Specialist Olivia Thompson (@omgartistry) to share our NEW Level 12 Demi Gloss Toners! #joicopartner

Level 12 Demi Gloss Toners? Yes, that’s right!

The first of their kind, these level 12 toners are powered by breakthrough technology designed to keep your blonde clients brighter than ever—without needing to dilute your gloss formula or worry about unexpected results. 😌

Available in three stunning sheer shades:

12 Natural Nude (N): Delivers a light, natural-looking blonde tone.

12 Titanium Starlight (T): Blonde Life’s coolest silver, steel, and smoky blonde finish.

12 Violet Lavender Haze (V): Neutralizes the lightest yellow tones for the palest platinum blonde result.

Which client lucky client come to mind to use these NEW 12s on? 💭

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife”

“Dreaming of a warmer, golden blonde? ✨🙋‍♀️

Our NEW Blonde Life Demi Gloss Gold (G) Series in Levels 9 and 10 brings pure, radiant golden hues to life—infused with Blonde Life’s signature blend of essential fatty acids, including luxurious Monoi and Tamanu Oils, for the ultimate shine and care.

Hair colorists, visit your favorite Joico distributor to give your blondes the golden glow-up they deserve!

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife

#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #behindthechair #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #blondebalayage #balayage #hairtutorial “

“Have you experienced our NEW Blonde Life Demi Gloss Level 12s yet? Here’s why it’s a BIG deal:

The first-ever Level 12 Demi Gloss toners—an industry innovation that’s never been done before! ✨

Powered by breakthrough technology, these toners are designed to keep your blonde clients brighter than ever—without the need to dilute your gloss formula or worry about unexpected results.

Available in three stunning sheer shades: 🤩

12 Natural Nude (N): Delivers a light, natural-looking blonde tone.

12 Titanium Starlight (T): Blonde Life’s coolest silver, steel, and smoky blonde finish.

12 Violet Lavender Haze (V): Neutralizes the lightest yellow tones for the palest platinum blonde result.

Ready to become a #JoicoBlondeWhisperer too? Swing by your favorite Joico distributor and give your blondes the glow-up they deserve!

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife

#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #behindthechair #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #blondebalayage #balayage #hairtutorial
“