Access our hair color assets to elevate and promote on social media and in your salons!

“You asked, we delivered! Joico Blonde Life SilverLight Lightening Powder is NOW in a ✨2LB✨ size—because your blonde transformations deserve nothing less. Take the dare. Transform your blonde. Dare to go BIG! #Joico 🩶🥳

Transform your blonde into a cooler, brighter, silvery masterpiece and dare to defy brass and experience up to 9+ levels of lift with our charcoal-infused lightening powder that’s as bold as it is brilliant. #JoicoBlondeLife #JoicoSilverLight

Here’s Why You’ll Love It:
♡ Helps prime hair while processing to prepare for cool/silver blondes
♡ Charcoal-infused formula helps counteract brassiness while processing hair
♡ Delivers up to 9+ levels of fast-acting lift
♡ Does not transfer when rinsing
♡ Strengthens and protects hair, making it 2x more resistant to breakage*

Ideal When:
♡ You want a lightener that lifts and primes hair for cool blonde results
♡ Pairing with cool/neutral Blonde
Life Demi Gloss shades
♡ Your client wants cool, gray, ash, or silver toned blonde hair
♡ You want ash blonde hair that looks healthy
♡ You want a high-lift lightener that helps reduce breakage and leaves hair feeling stronger with each application*

*Against combing breakage on damaged hair, when used with Blonde Life Brightening Masque vs. a non-conditioning bleach!!”

“DECODE THE JOI: READY, SET… ENTER!

USA 🇺🇸 Hairstylists: Enter for a chance to ✨WIN✨ a Stylist Dream Bundle! #Joico #Joico50Anniversary

It’s true! ✨WIN✨ $12,000.00-worth of Professional must-have prizes from brands like:

🔸Olivia Garden Tools: Titanium + Ion 1 Inch Flat Iron, Titanium + Ion 1 Inch Curling Iron, Silver Blue SuperHP Hair Dryer and Ceramic + Ion Speed XL Thermal Brush

🔶 Includes a $2,500 Minverva Beauty Credit

🔶 Joico product haul!

🥳 For up to 10 Lucky Winners!

NO PURCHASE NECESSARY. Void where prohibited and outside US. Open only to licensed haircare professionals who are legal residents of the 50 U.S. (+ DC) and 18 yrs+ (19 yrs+ in AL/NE, 21 yrs+ in MS) at entry. Runs 9/1/25 (12:00am PT) through 10/31/25 (11:59pm PT). Visit http://joico.com/pro-giveaways/ to complete the entry form. Prize: One (1) Grand Prize which includes a $2500 Minerva Beauty Credit + ARC Harmony II Scissors (ARV: $3,150); Four (4) First Place Prize Packs, each of which includes a Minerva Salon Trolley, Joico® Lumishine product, Olivia Garden brushes and tools, and ARC Scissors (ARV: $1,643); Five (5) Runner-Up Prize Packs, each of which includes a Joico® Lumishine product and Olivia Garden brushes and tools (ARV: $774). Total ARV of all Prizes: $13,592. Odds of winning depend on number of entries received. For complete rules, prizing, and restrictions visit https://joico.com/rules. Sponsor: Henkel Corporation acting through its Joico division.”

“Dreaming of a warmer, golden blonde? ✨🙋‍♀️

Our NEW Blonde Life Demi Gloss Gold (G) Series in Levels 9 and 10 brings pure, radiant golden hues to life—infused with Blonde Life’s signature blend of essential fatty acids, including luxurious Monoi and Tamanu Oils, for the ultimate shine and care.

Hair colorists, visit your favorite Joico distributor to give your blondes the golden glow-up they deserve!

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife

#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #behindthechair #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #blondebalayage #balayage #hairtutorial “

“Have you experienced our NEW Blonde Life Demi Gloss Level 12s yet? Here’s why it’s a BIG deal:

The first-ever Level 12 Demi Gloss toners—an industry innovation that’s never been done before! ✨

Powered by breakthrough technology, these toners are designed to keep your blonde clients brighter than ever—without the need to dilute your gloss formula or worry about unexpected results.

Available in three stunning sheer shades: 🤩

12 Natural Nude (N): Delivers a light, natural-looking blonde tone.

12 Titanium Starlight (T): Blonde Life’s coolest silver, steel, and smoky blonde finish.

12 Violet Lavender Haze (V): Neutralizes the lightest yellow tones for the palest platinum blonde result.

Ready to become a #JoicoBlondeWhisperer too? Swing by your favorite Joico distributor and give your blondes the glow-up they deserve!

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife

#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #behindthechair #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #blondebalayage #balayage #hairtutorial
“