kate hudson

Joico proudly welcomes our new Global Celebrity Spokesperson...

Kate Hudson

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joico 50th anniversary logo
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PETA logo

Certified PETA Global Animal Test–Free

Learn more about the certification >

defy damage shampoo and conditioner

Defy Damage

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

DISCOVER DEFY DAMAGE

HEALTHY-HAIR QUIZ

Get Your Customized Hair-Care Routine

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moisture recovery products

MOISTURE RECOVERY

Thirsty hair? Quench it!

kpak color therapy products

K-PAK Color Therapy

Helps lock in stunningly beautiful color vibrancy.

defy damage products

COLOR BALANCE PURPLE

Staying true to your hue has never been easier.

“stylers”

STYLERS

Style and substance? It’s the only way we know.

Discover All Joico Hair Care >

moisture recovery products

MOISTURE RECOVERY

Thirsty hair? Quench it!

kpak color therapy products

K-PAK Color Therapy

Helps lock in stunningly beautiful color vibrancy.

defy damage products

COLOR BALANCE PURPLE

Staying true to your hue has never been easier.

“stylers”

STYLERS

Style and substance? It’s the only way we know.

Discover All Joico Hair Care >

JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
Cocktailing 101: Everything You Need To Know
Cocktailing 101: Everything You Need To Know
How to Talk Change With Your Hair Pro
How to Talk Change With Your Hair Pro
Feel Happy At Every Age…
Feel Happy At Every Age…
Defy Damage: A Problem/ Solution Guide
Defy Damage: A Problem/ Solution Guide
Your Hair Horoscope, Revealed
Your Hair Horoscope, Revealed
Getting Cool, Staying Cool: A Blonde Handbook
Getting Cool, Staying Cool: A Blonde Handbook
How To Copy Halsey’s Emmy Awards’ Textured Up-Do
How To Copy Halsey’s Emmy Awards’ Textured Up-Do
Find Joi By Following The Advice Of 3 Joico Superstars
Find Joi By Following The Advice Of 3 Joico Superstars
10 Ways to Turn up The Volume
10 Ways to Turn up The Volume
Frederic Aspiras Step-By-Step: Natural Texture, Sexy Curls
Frederic Aspiras Step-By-Step: Natural Texture, Sexy Curls
Hair Cocktailing: What is it? How Do We Do It?
Hair Cocktailing: What is it? How Do We Do It?
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Cue the bubbly!
Celebrate with Us

Read More >

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joico pro color collection, lightener, silverlight, lumishine permanent creme, lumi10, youthlock and demi permanent products

Discover the Pro Joi Color System >

Honeycomb Blonde Curls
Honeycomb Blonde Curls
Platinum Rain
Platinum Rain
Double Ash Prism Lights Technique
Double Ash Prism Lights Technique
Crescent Method
Crescent Method
Ice Pixie
Ice Pixie
Seaside Blonde
Seaside Blonde
Mushroom Shade Technique
Mushroom Shade Technique
Roller Lights
Roller Lights
Crème Soda Technique
Crème Soda Technique
Biz-Building 101: How To Create Your Own “Brand”
Biz-Building 101: How To Create Your Own “Brand”
The Muse: Gill Berry
The Muse: Gill Berry
Behind The Scenes At A Hair Show: Richard Mannah Tells All
Behind The Scenes At A Hair Show: Richard Mannah Tells All
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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Larisa Love
Larisa Love
Global Brand Ambassador & Artistic Director
Richard Mannah
Richard Mannah
Senior Global Artistic Director
Olivia Thompson
Olivia Thompson
Joico Brand Storyteller & Blonde Specialist
Jeannetta Walker-Rodgers
Jeannetta Walker-Rodgers
Global Technical Director
Laura Gibson
Laura Gibson
Joico Global Artistic Director
Ricardo Santiago
Ricardo Santiago
Artistic Director of Education
Brandon Corbitt
Brandon Corbitt
Joico Technical Director
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