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“We’ve been redefining healthy hair since forever, and in 2025, we’re celebrating 50 incredible years in the biggest, most joiful way possible—by celebrating YOU! 🎉💖

We’re crafting the future of healthy hair with our JOI(CODE) for the next 50 years because, from where we stand, your hair is just getting started. 🌟

✨ Join the celebration by sharing 💬 your all-time favorite Joico products below.

Let’s make this anniversary unforgettable! #Joico #Joico50Anniversary #HealthyHairON! “

“Joico has been re-writing the code to healthy hair since forever! ✨

As a hair artist, what’s your JOI(CODE) – aka mantra – to giving your clients the best hair ever? #Joico #Joico50Anniversary”

“Calling all USA 🇺🇸 Hairstylists: Start Your Engines… in honor of our #Joico50Anniversary the next GRAND PRIZE is racing ‘round the bend!

Enter for a chance to WIN a NEW 2025 Volvo XC40 (or $25,000)*

Imagine yourself behind the wheel driving to the salon in a sleek, hybrid, performance SUV!*

That’s the thrill our Grand Prize winner of the NEW CAR GIVEAWAY will have in our latest Decode the Joi Sweepstakes, running now through August 2025 (Winner may elect to receive $25,000 instead of a new car.*)

Is your adrenaline charged? Hair pros enter ✨today✨ for a chance to make your dreams come true!

💬 Comment CAR below, and we’ll send you the official entry form OR enter here: https://www.joico.com/pro-giveaways/​ (tap the link in bio!) 💛 #Joico​

NO PURCHASE NECESSARY. Void where prohibited + outside US. Must be legal US resident 18+ (19+ AL/NE, 21+ MS) + licensed haircare professional at entry. Visit https://joico.com/rules for Official Rules, prizing, and restrictions.

*Volvo is neither affiliated with, nor a sponsor or endorser of this promotion. If winner elects to receive the $25,000.00 instead of the car, it will be payable via direct deposit or wire transfer from Sponsor to winner. Terms and conditions apply. Read Official Rules for complete terms and conditions at joico.com/rules (https://www.joico.com/contest-rules/)”

“We’re continuing our 50th Anniversary celebration with 50% OFF @Joico Blonde Life Violet Shampoo!💜 #Joico #JoicoBlondeLife #HealthyHair

This brilliant, brass-neutralizing shampoo instantly banishes undesirable yellow tones, so blondes can keep their cool.

✨ Here’s Why You’ll Love It:

♡ Instantly cool brassy tones and brighten cool blonde hair
♡ Help maintain healthy-looking hair with brilliant shine
♡ Nourish and protect fragile blonde hair
♡ Rich lather gently cleanses hair
♡ Free of SLS/SLES Sulfates*
♡ Certified PETA Global Animal Test-Free

*Sodium Lauryl Sulfate/Sodium Laureth Sulfate
“

“Have you experienced our NEW Blonde Life Demi Gloss Level 12s yet? Here’s why it’s a BIG deal:

The first-ever Level 12 Demi Gloss toners—an industry innovation that’s never been done before! ✨

Powered by breakthrough technology, these toners are designed to keep your blonde clients brighter than ever—without the need to dilute your gloss formula or worry about unexpected results.

Available in three stunning sheer shades:

12 Natural Nude (N): Delivers a light, natural-looking blonde tone.

12 Titanium Starlight (T): Blonde Life’s coolest silver, steel, and smoky blonde finish.

12 Violet Lavender Haze (V): Neutralizes the lightest yellow tones for the palest platinum blonde result.

Joico Global Technical Director Jeannetta Walker-Rodgers (@watchmyhairbounce) #Joico Formula:

BlondeLife Demi Gloss Toners 12 Violet (V) + BlondeLife 5 Volume Coconut Oil Developer #joicoblondelife

Ready to become a #JoicoBlondeWhisperer too? Swing by your favorite Joico distributor and give your color line-up the glow-up it deserves!

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife

#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #modernsalon #behindthechair #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #blondebalayage #balayage #hairtutorial #hairreels #hairtrends”

“Did you hear the BIG news? 🤩 Joico Global Technical Director Jeannetta Walker-Rodgers (@watchmyhairbounce) joins Joico Brand Storyteller and Blonding Specialist Olivia Thompson (@omgartistry) to share our NEW Level 12 Demi Gloss Toners! #joicopartner

Level 12 Demi Gloss Toners? Yes, that’s right!

The first of their kind, these level 12 toners are powered by breakthrough technology designed to keep your blonde clients brighter than ever—without needing to dilute your gloss formula or worry about unexpected results. 😌

Available in three stunning sheer shades:

12 Natural Nude (N): Delivers a light, natural-looking blonde tone.

12 Titanium Starlight (T): Blonde Life’s coolest silver, steel, and smoky blonde finish.

12 Violet Lavender Haze (V): Neutralizes the lightest yellow tones for the palest platinum blonde result.

Which client lucky client come to mind to use these NEW 12s on? 💭

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife”

“Dreaming of a warmer, golden blonde? ✨🙋‍♀️

Our NEW Blonde Life Demi Gloss Gold (G) Series in Levels 9 and 10 brings pure, radiant golden hues to life—infused with Blonde Life’s signature blend of essential fatty acids, including luxurious Monoi and Tamanu Oils, for the ultimate shine and care.

Hair colorists, visit your favorite Joico distributor to give your blondes the golden glow-up they deserve!

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife

#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #behindthechair #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #blondebalayage #balayage #hairtutorial “

“Have you experienced our NEW Blonde Life Demi Gloss Level 12s yet? Here’s why it’s a BIG deal:

The first-ever Level 12 Demi Gloss toners—an industry innovation that’s never been done before! ✨

Powered by breakthrough technology, these toners are designed to keep your blonde clients brighter than ever—without the need to dilute your gloss formula or worry about unexpected results.

Available in three stunning sheer shades: 🤩

12 Natural Nude (N): Delivers a light, natural-looking blonde tone.

12 Titanium Starlight (T): Blonde Life’s coolest silver, steel, and smoky blonde finish.

12 Violet Lavender Haze (V): Neutralizes the lightest yellow tones for the palest platinum blonde result.

Ready to become a #JoicoBlondeWhisperer too? Swing by your favorite Joico distributor and give your blondes the glow-up they deserve!

Because we didn’t invent blonde, we perfected it! 😉💛 #Joico #JoicoBlondeLife

#haircolorist #hairinspo #cosmoprofbeauty #saloncentric #behindthechair #hairsalon #haircolor #hairstylist #hairinspiration #blonde #blondehair #blondebalayage #balayage #hairtutorial
“